SEO mistakes that you must avoid for the success of your campaign!

Search Engine Optimization (SEO) is one of the most dependable marketing techniques that can help you achieve desired goals as long as you know how to stay on the right track. To ensure that you enjoy all the benefits that SEO has to offer, you need to prevent mistakes that can be disastrous for your campaign and may cost you plenty.

Soft System Solution is a reputableNew York based IT company that provides top-notch digital marketing services to its clients. The firm has worked with businesses of all sizes and has helped them achieve their desired marketing goals. The firm is Google certified and is known for using proven and authentic marketing techniques only. The company has worked with clients from different industries such as healthcare, immigration, electronics, real estate, finance, etc.

If you are not able to achieve desired results for your SEO campaign, make sure that you are not committing any of the following mistakes-

• If you are using thin, outdated, or useless content, you are not going to get your campaign anywhere. Search engines love content, but only fresh, unique, and quality content. So always remember that few quality posts are better than useless bulky content.
• Importance of backlinks will always remain crucial in SEO, but it is the quality of the links that matters the most. Thus, you need to make sure that you are getting quality and authentic backlinks only rather than the ones that could put your site in trouble.
• All your efforts can go in vain, if you are not analyzing the performance of your campaign. It is crucial for you to use available tools such as Google Analytics to analyze the performance of your campaign regularly and make changes whenever required.

Factors that can make website load slow - Soft System Solution

Website with slow loading time leaves a bad impression on visitors. There are few website development mistakes that lead to such problem.
Some of the factors that causes slow webpage download are described below by experts of Soft System Solution-

• Bulky code is one reason for a slow website loading. This is because bulky code is saved in bigger files that take longer time to load. Removing useless whitespace, writing efficient code, and using external CSS makes the code leaner.
• Unoptimized images affect the speed of a website. This is because images with big size, type and quality take time to load, which eventually slows down the website loading time. Therefore, image optimization is important factor to consider while developing a site.
• Widgets in a site are used to make website look attractive. Use of unnecessary widgets harms website loading time. Therefore, useless widgets should be removed so that loading time of the website is not affected.
• Flash does make look a website attractive but it also is a reason behind site slow loading. Developers need to avoid usage of too much flash as it slows the download speed of website and makes it unsuited for mobile devices as well. Therefore, avoid using flash or be sure about the file size.
• Including too many CSS files, HTTP requests, and code also affects the loading of a website. Hence, reducing the HTPP requests by merging all CSS and script files is the only way to improve the website loading speed.

After reading the above reasons of slow loading website, you must have got an idea what makes the website load slow. Get your site optimized from the industry experts, so that they can make all the required changes and make your website flawless.

Issues that can make your website a target of Google Penguin

Google Penguin is an update that works to improve the results that show up in search engine results pages (SERPs). For this purpose, it targets websites that are violating Webmaster Guidelines related to links to other sites. However, many business owners don’t know, what makes their websites the target of Google Penguin.

Here are the top issues that can lead your website to a penalty from this update –

Paid links – According to Google, opting for paid links is included in a bad profile. Paying for links is not considered a good practice. It can make your website the target of this update.

Links from low quality sites – Latest Google updates are focusing on providing better search results to user. For this purpose, they encourage websites with good quality links. But, if you are getting backlinks from a low quality site, it may cause trouble for you. Obtaining backlinks from irrelevant sites is another issue that you must sort.

Issues with anchor tags – Anchor tags are an important part of any website. But keyword rich anchor tags can result into penalty from Penguin.

In the end, you need good quality links in site to recover from the Penguin penalty. But, not all business owners are skilled in this field, which includes aspects like backlinks, keywords etc. Now, the questions, what you should do if your site received a penalty from Google Penguin. Answer is, hire professionals to resolve the issue.

Soft System Solution offers various types of web solutions including Penguin recovery services. Over the years, the firm has served clients from different industries. This IT firm provides services for startups as well as for Fortune 500 companies. Their other services include search engine optimization, PPC, web design & development, iPhone app development, reputation management, CMS, Google Panda recovery and more.

Aspects that make a website design remarkable- Soft System Solution

Web design is an essential part of any website whether it’s commercial, e-commerce, or informational. It comprises of various aspects to represent an idea or a business. But, do you know which aspects make a web design remarkable? What makes a site stand out? Here are some of the major aspects –

Graphics – Graphics are an important part of any web page. Visuals can easily engage visitors with their appeal and message. Images that complement the content on pages, attract visitors’ attention. This is the reason why graphics are a vital part of website design.

Navigation – Visitors should be able to locate menu, links or pages quickly without any confusion or problem. Easy navigation makes looking for information easier for visitors.

Typography – Typography is how people read content on your website. Font should be used in proper size, type and color to complement the whole web page. You should pay attention to each little detail including spacing, paragraphing and more.
User friendly interface – It is essential for your web design to contain a user friendly interface, whether it is achieved by a mobile website or any other way. It is also advised to include search boxes, call to action buttons etc., in website to increase convenience for visitors.

Consistency in design – There should be consistency in the design of all web pages. Variation of design between pages is not considered a good practice.
Excellent user experience – Every web design must provide excellent user experience to visitors. It can be achieved by a combination of good graphic, easy navigation, fast load times of pages and more.

Headquartered in New York, Soft System Solution offers a variety of web solutions including website design, pay per click, search engine optimization, website development, iPhone development, reputation management, content management system services, Panda & Penguin recovery and more. The company is recognized for offering quality web solution to a variety of businesses whether it’s a start-up or a Fortune 500 company.

Experts’ view on the reason behind website penalization by Google

Google has been changing its algorithm consistently for the last few years. The Panda, Penguin, and Hummingbird updates have penalized many websites. The impact of penalization is devastating. Some websites have lost their ranking on top SERP, some have lost their traffic, and some have faced reduced conversion rate.
The reason behind penalization is a mystery for a layman. To know why your website has been penalized, read the following views provided by SEO marketers of reputed IT companies such as Soft System Solution.

Let us get started to explain you the top reasons that has penalized your website–

Use of duplicate content – The prime reason behind penalization is the use of duplicate content. Copied information on webpage affects website ranking, as Google only give preferences to websites that use fresh, relevant, and original content on their site. Use of irrelevant or poor quality content is a big no!

Inappropriate links building – Link building is an effective SEO technique to get better rankings on SERPs. Marketers practicing this technique inappropriately (purchasing and malicious links) face penalization. Hence, close attention needs to be paid on gaining quality backlinks.

Errors on web page – Another reason behind penalty is internal errors on the web pages. Visitors land on the site to obtain certain information regarding a product or service of a brand. Visitors failing to receive information because of error occurred on the web page moves to competitor’s site, indeed, which increases bounce rate. To avoid such consequences, repairing all the 404s internal errors is must.

Excessive use of keywords in content – Keyword stuffing used to be an old strategy that could help achieve good ranking. But it is no longer viable now. Stuffing of content with keywords on website is bound face penalty. Hence, keywords should be used only once throughout the content.

Issues in the site – Few site issues such as broken links, hidden links, duplicate metadata, improper SEO structure, over optimization, too much advertisement etc. are few other reasons because of which website face Google penalty. To avoid penalty, marketers need to work on these issues.

Why you must hire an SEO firm for Google Panda penalty removal?

Has your business’s website received Panda penalty from Google? Panda is a Google algorithm update that was launched to remove low quality sites from search engine result pages (SERPs). Since 2011, various versions of this update have been launched. It causes websites with poor quality, duplicate and thin content to receive penalty from Google.

If your website has been hit by Google Panda too, then you must hire a recognized SEO firm like Soft System Solution to tackle removing this penalty. But, why? Here are the reasons –   

To identify issue in content – Most business owners are not aware of the problems in their site’s content, which makes it difficult for them to understand the reason behind the penalty. But, SEO professionals can identify the issues with the content on the website. They can identify duplicate content in web pages with tools like Copyscape.

For inclusive analysis – Experts use Google Webmaster Tools to perform a comprehensive analysis of the website. They can analyze web pages with tools to identify the content that has low or poor quality.

Solutions – These experts can offer suggestions and provide solutions on how to overcome the issues with content targeted by Panda. In addition, they can tell you which web pages should be removed from website in order to get the penalty removed. They can also help you get poor quality content replaced with high quality content. They can help you update relevant, original and fresh information on your site.

With the above-mentioned techniques, SEO professionals can help you recover from Google Panda update penalty.

Soft System Solution is a noted IT firm headquartered in New York. This firm provides extensive web solution in the field of web designing & development, search engine optimization, pay per click, mobile development and more. Over the years, the firm has worked with startups as well as with the Fortune 500 companies. This company also provides Google Panda and Penguin recovery services. Follow u on https://twitter.com/SoftSystemSol

Why You Should Rely on Soft System Solution for Custom Web Solutions?

Soft System Solution is a premier US based IT firm that provides a variety of IT services to its clients. Over the years, the firm has become a leading IT company that provides quality IT solution to its clients. Company always aims to deliver the best possible results whether it’s a new brand in the market or a well-established name of the industry.

The famous IT Company is Google and Bing certified and has worked with clients from various industries such as healthcare, real estate, immigration, finance, restaurant, etc. One can rely on the firm for a variety of IT services including web design and development, digital marketing, and mobile app development.

Soft System Solution has earned a special reputation in the Digital Marketing arena by successfully handling numerous SEO, PPC, and reputation management campaign. The company has helped clients achieve desired results whether it’s top rankings in the search engines, high numbers of conversions or enhanced online presence.

The company has immense expertise in delivering smart and flawless websites that are conversion-oriented. They have expertise to work on various platforms using latest technology. They never hesitate to take that an extra mile and deliver websites that can significantly increase the credibility of your business.

The firm is armed with professionals of the industry that have years of experience under their belt. These IT mentors always stay updated with the latest industry norms and use latest tools and technology to accomplish assigned tasks. They always develop a new and unique plan for every project that they handle. They develop a plan of action only after analyzing the nature of project and specific client requirements.

What are the main aspects of a successful PPC campaign?

Pay Per Click (PPC) is a dependable digital marketing technique that enables businesses to reach every potential customer in the market. It increases online visibility of a website and help businesses achieve desired numbers of leads and conversions.

Soft System Solution is a Google andBing certified IT company that has successfully handled numerous PPC campaigns for clients from various industries. The company is armed with skilled professionals that use their years of experience in the arena to manage every paid marketing campaign and achieve desired ROI.

To be certain that your campaign achieves desired results, you need to ensure the following-

• Set your daily budget with extra caution, otherwise it can cost you plenty.
• Select appropriate keywords only and do not forget to include negative keywords.
• Be sure to create compelling and engaging ads that catch the attention of visitors.
• Make sure that your landing pages are conversion-oriented and deliver what your ads say.
• Always analyze the progress of your campaign and keep making required changes.
• You must also invest your valuable time to your campaign every day.

Apart from that, you also need to make sure that you stay updated with the latest trends of the industry to achieve desired outcomes.

Best possible ways to obtain top ranking in Google search results

To achieve top ranking in Google search engine is not so easy nowadays, as many SEO techniques are outdated. Therefore, you are required to learn various ways that will help you getting top ranking.

Some of them are as follows-

Implementing correct keywords-it is very important to implement right keywords when searching, as this will help you obtain good search results. There are few who make use of irrelevant keywords that is however not advisable. Rather you should make use of phrases if you want to obtain best ranking, fast leads and conversions.

To optimize website- due to consistent change in algorithm, it has become must for website to get optimized. This includes back links, good content etc.

Content quality- content quality is another aspect that matters the most. In order to achieve good ranking it is important to have unique content, social media accounts, and blogs that will help you to achieve higher ranking on SERPs.

Attention towards social signals- Search engines gives ranking to all those websites that focus on social signals including tweets, & shares of Facebook and Google+ etc.

Soft System Solution is one such company that aims to fulfilling business requirements of the client. The professionals help to provide best ranking to your website.  http://www.softsystemdesign.com/

Few Ultimate Tips to Achieve Better Search Engine Rankings

Search engine optimization is a reliable internet marketing technique that helps a website appear in top search rankings for specifically targeted keywords. However, SEO is an evolving technique, which is why you need to keep yourself updated with the latest trends.

Soft System Solution is adistinguished IT firm that has experienced marketers that have successfully handled numerous SEO projects for clients from different industries. These experts of the company always stay updated with the latest industry trends to achieve desired web traffic, leads, and conversions.

If you are not able to achieve such results for your campaign, tips given below can help you-

• Search engines love new and unique content, which is why it holds high value and plays vital role when it comes to achieving top rankings in the search engines.
• Backlinks are extremely valuable, as they tell search engines about the useful information available on your website page. However, only quality backlinks can help your cause.
• Social media platforms such as Facebook, Twitter, etc. can help you appear in top search rankings if you an active member and contributor on these platforms.

You can use tips mentioned above to achieve better search rankings and enhance the performance of your existing campaign.

3 Incredible Reasons to Invest in the Pay Per Click Marketing

Gone are the days when businesses used to rely on typical marketing methods to increase their sales and revenue. Yes, today majority of them rely on internet marketing techniques such as Pay Per Click (PPC) to reach their potential customers in the market and generate more business.

Hence, it is vital for businesses to look for a professional firm like Soft System Solution to get started with their PPC marketing campaign. The company has successfully handled many paid marketing campaigns for clients from different industries. The main key behind their success is their unique and innovative approach for every campaign.

However, if you are wondering why you should invest money in a paid campaign, go through reasons given below-

1. One of the main reasons to invest in PPC marketing is because of the high ROI it offers. It allows you to achieve instant traffic and leads to offer you quick and high ROI.

2. It also works as a brand enhancer for your business by raising awareness about your products and services among your targeted customers.

3. Pay Per Click gives you complete control over your campaign, as you can make changes and adjust your budget on the daily basis based on your specific needs only.  http://www.manta.com/c/mxj3g37/soft-system-solution

What are the key benefits of E-commerce Solutions?

E-commerce businesses are becoming very popular these days. This technique involves carrying out business over the internet. To be very precise e commerce involves buying and selling of goods and services.

Soft System Solution is a renowned IT company based in New York that is known for providing E-commerce services to its clients. The company is best known for delivering quality services to businesses of all sizes. This company is known for offering major E-Commerce solutions such as, OS Commerce, Zen cart, Magento, 3D cart and open cart. Moreover, it also provides multiple web services website design & development, mobile application development, digital marketing and more.

The main benefits of E- commerce are-

• People can easily carry out any type business without worrying about time and distance. For example- if you want to buy or sell anything, you can log on to the internet at any time and can purchase or sell things.
• It also helps in improvement of business transaction over various networks.
• It leads to performance that is more effective by providing greater customer satisfaction and improving the corporate decision-making.
• It does not involve any paper or retail- based selling due to which there are no order processing errors.
• Consumers can get variety of options to choose from varying in color, sizes etc.  https://goo.gl/us4gBf

Few Essential Rules to Follow for the Success of your PPC Campaign

Pay Per Click is an ideal platform to achieve reliable website visibility, quality leads, and desired conversions. However, to achieve that you need to have the knowledge, skills, time, and efforts. You just cannot rely on plain luck or any inexpert with no or very little experience in the arena.

SoftSystem Solution is a leading IT firm that has handled many paid marketing campaigns with huge success. The firm is Google and Bing certified and has hired numerous marketers with proven expertise in paid marketing campaigns.

If you want to achieve desired outcomes for your PPC campaign, you must follow the rules given below.

• Keyword selection is a key factor and it is vital for you to target specific keywords that represent your business. Remember, inappropriate keyword selection can cost you plenty.
• You need to make sure that you send your site visitors to a relevant page every time instead of sending them all to your homepage only. If you send them all to the homepages, expect high bounce rate.
• Creating ads for your campaign is an art that you must learn in order to create unique, appealing, relevant, and flawless ads. You also need to test your ads rather than just going with your instincts. http://goo.gl/fFe2Ut

How these PPC mistakes can be more Costly than you may think?

Pay Per Click (PPC) is an effective marketing method that offers many lucrative benefits, but only if you set-up and monitor your campaign with extreme caution. It also demands time, special skills, and knowledge to deliver rapid profits.

SoftSystem Solution is a renowned IT firm that provides a wide range of IT services include web design and development, mobile app development, and digital marketing. The firm is Google and Bing certified and has successfully handled numerous paid marketing projects for clients from various industries.

Following are the mistakes that can be devastating and you must avoid them to enjoy benefits from your campaign.

• In order to enjoy good returns, constant ad testing is a key essential. Not testing ad copies on regular basis is a mistake that keeps you away from required improvements and affects ROI.
• Relevant ads are crucial to improve quality score and the CTR. Ads that are not relevant to your landing page can cost you plenty because of the low quality score.
• You must always remember that no ads are complete without a call to action. Therefore, you must include a call to action in all your ads that will help you increase your CTR. https://goo.gl/m93Cve

What changes have 2015 brought for SEO?

SEO trends and strategies keep on changing from time to time with changes in search engine algorithm. Here are few possible SEO changes and trends explained by experts of Soft System Solution brought into 2015-

• Follow a more technical approach- Emphasizing on keyword research, Meta tags and indexing with addition of more technical concepts.
• Mobile friendly websites-Where responsiveness factor used to be must for website Search Engine Optimization, mobile friendly website has also become an important factor for websites to obtain good ranking in search engines.
• Content optimization-Updating site with original content has always been most important SEO strategy. Hence, the content legacy been continued in 2015 also.
• Brand mentions- Link building is no longer the only way of getting ranking. It has been replaced by brand mentions and citations.
• Special emphasis on social media-Social media helps in reaching out mass audience. With increasing use of social media sites, Google algorithm has made social media presence an important factor of ranking in 2015.

For a successful SEO campaign, implementation of above-mentioned strategies is important that will help website presence in 2015.

So, if you want to improve your website traffic and sales in 2015 adhere these new strategies. http://www.topdesignfirms.com/company/15316/soft-system-solution/ 

4 Ultimate Tips to Improve Design of Your Site

Creating a website is not an easy task, as it requires plenty of considerations. Design of the site is one of the major considerations that play the decisive role in its overall success.

Soft System Solutionis a certified IT organization that has a special team of skilled designers. The experts of the company always stay updated with latest trends and technology to ensure incredibly professional website designs.

There are few basic rules that you must follow to enjoy rapid success just like this firm-

1. Always make sure that you select font size and style that is common to all web pages. Users feel annoyed seeing inconsistent font size andisent nt on d lect must follow to enjoy rapid success just like this firm-
2. that the design of the site style, and leave such sites in a hurry.
3. Your site should have quick loading time and to make it happen, you need to ensure that your site does not contain any heavy or unnecessary graphics or flashy images.
4. Testing is such an important aspect that you just cannot afford to neglect. Hence, make sure that you test your site on different browsers and devices to ensure that there are not any issues.
5. Never use too bright or dark colors that can put eyes of the visitors under stress. Always select a color combination with caution and make sure that it compliments your brand perfectly.  http://www.yellowpages.com/staten-island-ny/soft-system-solution-usa
   

Few common mistakes a website designer needs to avoid

A website needs to be efficiently designed so that it can meet the standards of modern business. This is why Soft System Solution experts keep certain key elements into mind while designing a website-

1. Do not make customers wait– Website with attractive graphics often attract customers attention. However, adding graphics to website makes the loading time of the website slow because graphics are quite heavy. Subsequently, a slow website makes visitors switch to other site. This is why experts make sure to design a website attractive, yet with good loading time speed.
2. Do not add too much of information – Another important factor that is avoided by experts is stuffing too much of information on the website. Keeping short and simple helps in making visitor understand and make the website look less cluttered.
3. A big no to Splash and Flash – Undoubtedly, using of flash images and graphics is a good idea, however going over the board can annoy visitors because as these are heavy, websites using Flash or Splash loads slow. Therefore, these two are a big no. Hence, expert developers need to make sure not to use these in designing of website. https://www.pinterest.com/softsystemsol/

Effective Tips For Search Engine Friendly Website Development

Businesses owners of small, mid-size, or big brands, looking to get website designed, needs to go for effective search engine friendly website development.

Here are some simple tips provided by the experts of Soft System Solution that will help in getting a search engine friendly website-

• The initial step is researching good keyword that matches the company’s product or service. Keywords should be based on the words people search most on the internet. 
   
• Create Meta tags, unique titles and descriptions.
  
  
• Never repeat keyword in Meta tags. 
   
• Enhance design of website by effective designing strategies. Minimize the use of spread sheets, containing cells & tables. 
   
• After website development and indexing is done, make sure each website page is ranked. If not, then re-design or improve the website development to get better results. 
   
• Keeping track of website traffic and search engine rankings is must after the website development process is completed.
  
  
• Keep simple design and development of a website.
  
  
• Overdoing of things like graphics images and programs must be avoided. Such things prove to be disastrous for website reputation and its search engine ranking.

Following these steps will help developers to create effective websites and allows businesses owners to increase their business. 

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You Cannot Achieve Success without These PPC Tips

Pay Per Click (PPC) is one of the finest marketing techniques to give your business and products the exposure that it requires. It plays an important role to help your business achieve increased web traffic and sales. However, it is important to make sure that this marketing campaign is handled by an an expert only, otherwise it can create financial damages.

SoftSystem Solution is one of the most renowned IT firms that provides reliable services in website design and development, and digital marketing. The company is Google and Bing certified and has successfully handled wide range of projects in both search engine optimization and paid marketing. You can also consider tips given below to enjoy similar success in paid marketing.

• Correct keyword selection is extremely vital. Large keyword should not be the only aim, as you need to use the keywords that will deliver most benefits. Don’t forget the importance of negative keywords.
• Quality ad creation is one of the key essentials. It not only means that you should have catchy content, but it should be truthful as well. If you don’t deliver what you ad says, it will cost you more money.
• You must also keep an eye on landing page, as you need to use specialized landing pages for your ads. Don’t commit the mistake of using standard landing page for all your ads.
  https://www.behance.net/softsystemsolution