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Monday, June 26, 2017

Understanding Android application development life-cycle -Soft System Solution


Android is the world's largest and the most used mobile operating systems. Android users account for the maximum amount of Internet usage around the world. The Google Play Store that hosts millions of Android applications is the most visited app store on the web, winning be a fair margin to Apple App Store and the Microsoft Store. Android apps offer a great earning potential to app developers around the world.



With each newer version of Android coming up the ranks, businesses around the world are keenly focusing on Android to generate maximum revenue. Some of the most popular app categories on Play Store include:

  • Mobile gaming
  • Utility applications
  • Performance and response time optimization
  • Calendars, to do lists, and task management apps
  • Health and fitness
  • Movies and entertainment
  • Food and cuisine
  • Magazines and storyboards

Android app development life-cycle
The Android application development life-cycle consists of the following important stages

  • Research and conceptualization
  • Feasibility testing
  • Specification and prototype development
  • Design
  • Development
  • Testing & quality assurance
  • Delivery and marketing
  • Maintenance, update and upgrade

App Store Optimization
App Store Optimization, generally used in the condensed form as ASO, is the SEO for mobile apps on the Google Play Store. Just like the SEO for websites, ASO strategies determine how well your app will show up on the Play Store when searched for the keywords you are targeting. ASO is the essential element of any apps marketing strategy as it determines the reach and visibility of your app on the App Store which means good ASO techniques can help you get more installs and conversions on the Play Store. General app store optimization techniques focus on using the right set of keywords, meta description, catchy images, tag lines, etc.    

How Android apps generate revenue
Unlike iPhone and iPad apps, the majority of Android applications are free to install and use. And they still are able to generate a fair bit of revenue. How? Here's a list of monetization factors of an Android app:

  • in-app purchases to gain more power and features in games and apps
  • Advertisements can help boost revenue a great deal
  • Up-selling and bundle bundle or recommended installations
  • Donations

About Soft System Solution
Soft System Solution is the pacemaker in developing highly gilt-edged, award-winning websites that stand up, speak out, and can hardly be undermined. The company offers great packages and flexible development options for a large variety of Android applications.    

Wednesday, June 21, 2017

Google's new Fred algorithm update takes the SEO world by the storm

Every few months, Google rolls out new algorithm updates to attack websites that are not really offering any value to the users, or those which are attempting to manipulate the search engine results with black hat or spam strategies. Google, however, generally remain tight-lipped regarding their release of any new algorithm updates - for quite clear reasons - however, the recent Google Fred algorithm update was immense enough to catch the attention of SEO firms as well as numerous webmasters.



The global web-masters and the SEO community, together with all of Google's advanced tracking tool, highlight that there has been an algorithm ranking update released by Google recently.

The SEO fraternity, of late, has been witnessing a new but unconfirmed ranking update in the world's largest search engine. The recent ranking update looks more like targeting the link quality segment of the overall search algorithm.

As of now, people in the global SEO community and the web-masters are calling the recent ranking update as the Fred Update, however there is nothing official about it. The name has been drawn from a recent statement by Gary Illyes of Google who, only recently, humorously said that all updates must be named Fred unless stated otherwise, so it looks like the big guys have stuck with it in the recent algorithm update.

It's not the first unconfirmed update by Google
Following the news, numerous change reports and chatter buzz has been witnessed among the 'black hat' SEO fraternity, which practically implies that it is a spam update around the links. Last time an update related to link-spam was reported in early Feb, however, it was again an update unconfirmed by Google officials. Also, there was another content quality large Google update reported on Feb 7, but it was again unconfirmed by Google.

As it is expected, Google is simply reluctant to confirm any type of algorithm update nowadays. But still, various reports keep popping up to claim large shift in terms of search results that directly singles to the fact that there has been an algorithm update.

Several automated SEO tracking utilities currently showcase significant and measurable fluctuation and volatility, which hints towards an algorithm update. In addition, with all the buzz across the industry, and with numerous webmasters revealing a decline or an increase in their ranking, it is fairly clear that Google has for sure made an update.

Google, as of now, has released no official word about it, we just have typical Google words from Gary Illyes and John Mueller who said that Google keeps making updates all the time.

Black hat SEO world left stumped

In general, the black hat SEO world is more focused on links and anytime those forums go berserk, it generally and typically means that a link-based algorithm update has been made by Google. No doubt, many are asserting that they have never got involved in any type of black hat techniques and are still affected by this. It can potentially be a case of false positives or perhaps they might have got engaged in any type of link building and that they do not agree on the point that their link building strategy is of the black hat nature.

A lot of tracking tools have already been updated and are reflecting important updates too, though there's not much happening at Mozcast.


Friday, June 2, 2017

All About Website Design And Website Development- Soft System Solution

Avail The Services Of A Renowned Company And Increase Your Online Visibility            
For making an online presence, it is very important to create a professional looking website for your business. Contacting Soft System Solution can help you to get the best online platform for the marketing of your business. With the advancements in technology,  website development and website design are getting immense popularity.

Due to the misconception, these terms are used as synonyms, but there is huge difference in the delineation of these two terms. Website design and website development are two different terms, but most of the people use these two terms interchangeably.

Understanding The Basic concept Of web designing


A web designer is liable to add visual representation of a website. Determining the graphical representation of the website is all about the job of a website designer. The main focus is just on creating an eye catching and appealing website, attracting the target audience. In this way, the visitors of the website easily gets hooked on it and shows their keen interest towards navigation.

Why Do You Need A Professional Assistance?
Only an efficient designer knows how to create an attractive look of the website. Apart from this, they determine the attraction quotient of the website. From deciding the color scheme to template design, all the tasks are done by a designe. To enhance the aesthetic value of the website, a designer uses several techniques such as:

  • Graphic Design
  • Flash Design
  • Use of Animation
  • Adobe Photoshop
  • Macromedia Fireworks

What is web development?


Web development can be considered as the back end of the website. On the other hand, web design is a front end of your official looking website. Website development mainly deals with technicality of the website. The prime goal of the development team is to maintain the functionality as well as the logic part of the website.


The job of a developer is not only confined to this, they are responsible to accomplish the coding process as well. Most of the people are not aware with the term coding that lies behind the website of every website. From the initial process till its end, web developers are highly in demand to engineer the website. They work on various aspects like:

  • How the website will work
  • What will be the navigation like
  • What will be the visitor’s experience in terms of browsing
  • How much time is needed to load the page

Whom To Hire?
Thus, we may assert that all the above mentioned aspects go behind the construction of a website fall under the domain of a well experienced and skilled developer. For the successful functioning of a website, it is required to avail the services of a highly expertise person. The one who has proficient mastery in HTML can perform all the tasks with full competency.

Hire The One Who Is Professional In:
  • PHP
  • ASP
  • ASP.NET

In a nutshell,  website design and development are basically two different aspects which work in coherence and play pivotal roles in the establishment of a website. Sometimes, two of these terms can overlap in terms of skill sets but typically they are two separate specialized fields that demand knowledge with reference to their domains.

A Remarkable Role Of A Good Service Provider In Your Business
It is of paramount importance that the differences among website design and website development should be well understood by clients who wants to create a website for their business as well for those aspirants who aspires to make a career in this field.
   
You just need to find a reliable service provider who can help you in the positive growth of your business. Once you find a good service provider, you can easily take your business to the zenith of success.