Why Online Marketers Are Using Social Media Platforms In SEO Campaign?

Search engine optimization plays a key role in the SERP rankings of a website. With the need to obtain good rankings and improve online reputation of a website, online marketers of reputed IT firms like Soft System Solution are using social media platforms.

These social media platforms include Facebook, Google+, Twitter, and LinkedIn. Links created from these platforms works in the favor of SEO, subsequently, which helps increase a business’s online presence.

Let us read more to gain knowledge about the importance of social media in SEO –

Content sharing – Social media platforms are a great platform to share content. Businesses can share content on Facebook, Google+, Twitter etc., that will help attract the attention of visitors linked with these platforms. People reading the information on these platforms may like and share the posts on their profiles or pages, which will lead to increased online presence.

All in all, this proves to be an excellent way to convey a business’s message among audience, increase brand awareness and attract attention of more visitors on the website too.

Backlinks – Not only these social media platforms help in sharing content, but also help in creating quality backlinks. Users who share the content on their profiles help businesses earn quality backlinks. Hence, the more the content is shared on social media, the more backlinks are earned. Furthermore, backlinks earned from such sources are genuine, which plays a crucial role in search engine optimization.

Hence, social media platforms like Facebook, Twitter, and Google+ have a great importance in SEO. Thinking to achieve success in SEO campaigns without social media is impossible nowadays because of the growing importance of these platforms.

As majority of people use these platforms to look for a product, company, or services, therefore, use of these platforms as a part of SEO campaign has become a dire need for the marketers.

What Are The Features Of A Good Website Design?

Due to the growing importance of online marketing and presence, it is very important for a business to have its own website nowadays. But, if your business still does not have a website, then it is just the right time to get one. For this, you can take the help of professional website designers, who will make sure to design the best website for your business while keeping all the necessary features in mind.

But, what are these features? What makes a good website? Some of the most important features of a good website design are mentioned below.

• Easy navigation - Visitors should be able to find all the information easily, without any hassle or frustration.  And for that, you need good navigation. It should be easy to navigate a site. If image links are used on your site, make sure to provide text links along with that to make it easier for visitors to navigate.

   

• Easy to read - Make sure to use proper color scheme. And, if you are using background colors or images, then the text should be in a color that is easy to read. Prefer choosing a color that can easily attract the attention of the viewer but still look nice. Bright colors prove to be more effective as compared to the dull colors.

• Avoid dead links - Always provide proper links on your website. However, make sure that the links you provide are working, whether they are internal or external.

• Clear and to the point - Keep you site interesting to read and focus on providing only the important information. The viewers should have a clear understanding of your business through your website.

Soft System Solution is a New York based IT firm that provides top quality web designing and development services to its clients. The firm also provides various other services such as reputation management services, pay per click, iPhone application development and so on.

Why Google Rankings Matter In Online Reputation Management?

In online reputation management, also known as ORM, a variety of factors matter. And, Google’s SERP rankings are one of these factors. It is a well-known fact that Google rankings are a vital part of a SEO campaign. But, not many people know that it affects a business’s online reputation too.

How? Here are the reasons that will describe why Google rankings matter in ORM.

It shows the importance of your website – Various SEO factors (like keywords, links etc.) lead to high rankings in search engine result pages. But when a potential or existing client searches for your business on the internet and sees the link on first page, it clearly shows the importance of your website.

It leaves a good impression on visitors and gives them the confidence that your website can be trusted. It shows the level of credibility.

It shows recognition – Most clients prefer businesses that are recognized. So, if your business shows up on top in SERPs for specific keywords, it certainly displays your recognition in market.

It prevents the spread of negative information regarding your business – To maintain a large customer base and attract new clients, it is necessary that those who are looking for you on the internet, get positive information about your business. Negative content and links regarding your company can put customers off, which is not good for your sales.

No one wants negative content to represent their business on the internet as it can ruin your image. But, when your website shows up in the first page of SERPs, it delivers right, positive and relevant information that you want your potential clients to read.

Above mentioned aspects make it clear that good Google rankings certainly affect a business’s online reputation. So if you want to manage your company’s ORM, it becomes important that you pay attention to SERP rankings too.