In online reputation management, also known as ORM, a variety of factors matter. And, Google’s SERP rankings are one of these factors. It is a well-known fact that Google rankings are a vital part of a SEO campaign. But, not many people know that it affects a business’s online reputation too.
How? Here are the reasons that will describe why Google rankings matter in ORM.
It shows the importance of your website – Various SEO factors (like keywords, links etc.) lead to high rankings in search engine result pages. But when a potential or existing client searches for your business on the internet and sees the link on first page, it clearly shows the importance of your website.
It leaves a good impression on visitors and gives them the confidence that your website can be trusted. It shows the level of credibility.
It shows recognition – Most clients prefer businesses that are recognized. So, if your business shows up on top in SERPs for specific keywords, it certainly displays your recognition in market.
It prevents the spread of negative information regarding your business – To maintain a large customer base and attract new clients, it is necessary that those who are looking for you on the internet, get positive information about your business. Negative content and links regarding your company can put customers off, which is not good for your sales.
No one wants negative content to represent their business on the internet as it can ruin your image. But, when your website shows up in the first page of SERPs, it delivers right, positive and relevant information that you want your potential clients to read.
Above mentioned aspects make it clear that good Google rankings certainly affect a business’s online reputation. So if you want to manage your company’s ORM, it becomes important that you pay attention to SERP rankings too.
How? Here are the reasons that will describe why Google rankings matter in ORM.
It shows the importance of your website – Various SEO factors (like keywords, links etc.) lead to high rankings in search engine result pages. But when a potential or existing client searches for your business on the internet and sees the link on first page, it clearly shows the importance of your website.
It leaves a good impression on visitors and gives them the confidence that your website can be trusted. It shows the level of credibility.
It shows recognition – Most clients prefer businesses that are recognized. So, if your business shows up on top in SERPs for specific keywords, it certainly displays your recognition in market.
It prevents the spread of negative information regarding your business – To maintain a large customer base and attract new clients, it is necessary that those who are looking for you on the internet, get positive information about your business. Negative content and links regarding your company can put customers off, which is not good for your sales.
No one wants negative content to represent their business on the internet as it can ruin your image. But, when your website shows up in the first page of SERPs, it delivers right, positive and relevant information that you want your potential clients to read.
Above mentioned aspects make it clear that good Google rankings certainly affect a business’s online reputation. So if you want to manage your company’s ORM, it becomes important that you pay attention to SERP rankings too.
No comments:
Post a Comment