Experts’ view on the reason behind website penalization by Google

Google has been changing its algorithm consistently for the last few years. The Panda, Penguin, and Hummingbird updates have penalized many websites. The impact of penalization is devastating. Some websites have lost their ranking on top SERP, some have lost their traffic, and some have faced reduced conversion rate.
The reason behind penalization is a mystery for a layman. To know why your website has been penalized, read the following views provided by SEO marketers of reputed IT companies such as Soft System Solution.

Let us get started to explain you the top reasons that has penalized your website–

Use of duplicate content – The prime reason behind penalization is the use of duplicate content. Copied information on webpage affects website ranking, as Google only give preferences to websites that use fresh, relevant, and original content on their site. Use of irrelevant or poor quality content is a big no!

Inappropriate links building – Link building is an effective SEO technique to get better rankings on SERPs. Marketers practicing this technique inappropriately (purchasing and malicious links) face penalization. Hence, close attention needs to be paid on gaining quality backlinks.

Errors on web page – Another reason behind penalty is internal errors on the web pages. Visitors land on the site to obtain certain information regarding a product or service of a brand. Visitors failing to receive information because of error occurred on the web page moves to competitor’s site, indeed, which increases bounce rate. To avoid such consequences, repairing all the 404s internal errors is must.

Excessive use of keywords in content – Keyword stuffing used to be an old strategy that could help achieve good ranking. But it is no longer viable now. Stuffing of content with keywords on website is bound face penalty. Hence, keywords should be used only once throughout the content.

Issues in the site – Few site issues such as broken links, hidden links, duplicate metadata, improper SEO structure, over optimization, too much advertisement etc. are few other reasons because of which website face Google penalty. To avoid penalty, marketers need to work on these issues.

Why you must hire an SEO firm for Google Panda penalty removal?

Has your business’s website received Panda penalty from Google? Panda is a Google algorithm update that was launched to remove low quality sites from search engine result pages (SERPs). Since 2011, various versions of this update have been launched. It causes websites with poor quality, duplicate and thin content to receive penalty from Google.

If your website has been hit by Google Panda too, then you must hire a recognized SEO firm like Soft System Solution to tackle removing this penalty. But, why? Here are the reasons –   

To identify issue in content – Most business owners are not aware of the problems in their site’s content, which makes it difficult for them to understand the reason behind the penalty. But, SEO professionals can identify the issues with the content on the website. They can identify duplicate content in web pages with tools like Copyscape.

For inclusive analysis – Experts use Google Webmaster Tools to perform a comprehensive analysis of the website. They can analyze web pages with tools to identify the content that has low or poor quality.

Solutions – These experts can offer suggestions and provide solutions on how to overcome the issues with content targeted by Panda. In addition, they can tell you which web pages should be removed from website in order to get the penalty removed. They can also help you get poor quality content replaced with high quality content. They can help you update relevant, original and fresh information on your site.

With the above-mentioned techniques, SEO professionals can help you recover from Google Panda update penalty.

Soft System Solution is a noted IT firm headquartered in New York. This firm provides extensive web solution in the field of web designing & development, search engine optimization, pay per click, mobile development and more. Over the years, the firm has worked with startups as well as with the Fortune 500 companies. This company also provides Google Panda and Penguin recovery services. Follow u on https://twitter.com/SoftSystemSol

Why You Should Rely on Soft System Solution for Custom Web Solutions?

Soft System Solution is a premier US based IT firm that provides a variety of IT services to its clients. Over the years, the firm has become a leading IT company that provides quality IT solution to its clients. Company always aims to deliver the best possible results whether it’s a new brand in the market or a well-established name of the industry.

The famous IT Company is Google and Bing certified and has worked with clients from various industries such as healthcare, real estate, immigration, finance, restaurant, etc. One can rely on the firm for a variety of IT services including web design and development, digital marketing, and mobile app development.

Soft System Solution has earned a special reputation in the Digital Marketing arena by successfully handling numerous SEO, PPC, and reputation management campaign. The company has helped clients achieve desired results whether it’s top rankings in the search engines, high numbers of conversions or enhanced online presence.

The company has immense expertise in delivering smart and flawless websites that are conversion-oriented. They have expertise to work on various platforms using latest technology. They never hesitate to take that an extra mile and deliver websites that can significantly increase the credibility of your business.

The firm is armed with professionals of the industry that have years of experience under their belt. These IT mentors always stay updated with the latest industry norms and use latest tools and technology to accomplish assigned tasks. They always develop a new and unique plan for every project that they handle. They develop a plan of action only after analyzing the nature of project and specific client requirements.

What are the main aspects of a successful PPC campaign?

Pay Per Click (PPC) is a dependable digital marketing technique that enables businesses to reach every potential customer in the market. It increases online visibility of a website and help businesses achieve desired numbers of leads and conversions.

Soft System Solution is a Google andBing certified IT company that has successfully handled numerous PPC campaigns for clients from various industries. The company is armed with skilled professionals that use their years of experience in the arena to manage every paid marketing campaign and achieve desired ROI.

To be certain that your campaign achieves desired results, you need to ensure the following-

• Set your daily budget with extra caution, otherwise it can cost you plenty.
• Select appropriate keywords only and do not forget to include negative keywords.
• Be sure to create compelling and engaging ads that catch the attention of visitors.
• Make sure that your landing pages are conversion-oriented and deliver what your ads say.
• Always analyze the progress of your campaign and keep making required changes.
• You must also invest your valuable time to your campaign every day.

Apart from that, you also need to make sure that you stay updated with the latest trends of the industry to achieve desired outcomes.