Google has been changing its algorithm consistently for the last few years. The Panda, Penguin, and Hummingbird updates have penalized many websites. The impact of penalization is devastating. Some websites have lost their ranking on top SERP, some have lost their traffic, and some have faced reduced conversion rate.
The reason behind penalization is a mystery for a layman. To know why your website has been penalized, read the following views provided by SEO marketers of reputed IT companies such as Soft System Solution.
Let us get started to explain you the top reasons that has penalized your website–
Use of duplicate content – The prime reason behind penalization is the use of duplicate content. Copied information on webpage affects website ranking, as Google only give preferences to websites that use fresh, relevant, and original content on their site. Use of irrelevant or poor quality content is a big no!
Inappropriate links building – Link building is an effective SEO technique to get better rankings on SERPs. Marketers practicing this technique inappropriately (purchasing and malicious links) face penalization. Hence, close attention needs to be paid on gaining quality backlinks.
Errors on web page – Another reason behind penalty is internal errors on the web pages. Visitors land on the site to obtain certain information regarding a product or service of a brand. Visitors failing to receive information because of error occurred on the web page moves to competitor’s site, indeed, which increases bounce rate. To avoid such consequences, repairing all the 404s internal errors is must.
Excessive use of keywords in content – Keyword stuffing used to be an old strategy that could help achieve good ranking. But it is no longer viable now. Stuffing of content with keywords on website is bound face penalty. Hence, keywords should be used only once throughout the content.
Issues in the site – Few site issues such as broken links, hidden links, duplicate metadata, improper SEO structure, over optimization, too much advertisement etc. are few other reasons because of which website face Google penalty. To avoid penalty, marketers need to work on these issues.
The reason behind penalization is a mystery for a layman. To know why your website has been penalized, read the following views provided by SEO marketers of reputed IT companies such as Soft System Solution.
Let us get started to explain you the top reasons that has penalized your website–
Use of duplicate content – The prime reason behind penalization is the use of duplicate content. Copied information on webpage affects website ranking, as Google only give preferences to websites that use fresh, relevant, and original content on their site. Use of irrelevant or poor quality content is a big no!
Inappropriate links building – Link building is an effective SEO technique to get better rankings on SERPs. Marketers practicing this technique inappropriately (purchasing and malicious links) face penalization. Hence, close attention needs to be paid on gaining quality backlinks.
Errors on web page – Another reason behind penalty is internal errors on the web pages. Visitors land on the site to obtain certain information regarding a product or service of a brand. Visitors failing to receive information because of error occurred on the web page moves to competitor’s site, indeed, which increases bounce rate. To avoid such consequences, repairing all the 404s internal errors is must.
Excessive use of keywords in content – Keyword stuffing used to be an old strategy that could help achieve good ranking. But it is no longer viable now. Stuffing of content with keywords on website is bound face penalty. Hence, keywords should be used only once throughout the content.
Issues in the site – Few site issues such as broken links, hidden links, duplicate metadata, improper SEO structure, over optimization, too much advertisement etc. are few other reasons because of which website face Google penalty. To avoid penalty, marketers need to work on these issues.
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