SEO mistakes that you must avoid for the success of your campaign!

Search Engine Optimization (SEO) is one of the most dependable marketing techniques that can help you achieve desired goals as long as you know how to stay on the right track. To ensure that you enjoy all the benefits that SEO has to offer, you need to prevent mistakes that can be disastrous for your campaign and may cost you plenty.

Soft System Solution is a reputableNew York based IT company that provides top-notch digital marketing services to its clients. The firm has worked with businesses of all sizes and has helped them achieve their desired marketing goals. The firm is Google certified and is known for using proven and authentic marketing techniques only. The company has worked with clients from different industries such as healthcare, immigration, electronics, real estate, finance, etc.

If you are not able to achieve desired results for your SEO campaign, make sure that you are not committing any of the following mistakes-

• If you are using thin, outdated, or useless content, you are not going to get your campaign anywhere. Search engines love content, but only fresh, unique, and quality content. So always remember that few quality posts are better than useless bulky content.
• Importance of backlinks will always remain crucial in SEO, but it is the quality of the links that matters the most. Thus, you need to make sure that you are getting quality and authentic backlinks only rather than the ones that could put your site in trouble.
• All your efforts can go in vain, if you are not analyzing the performance of your campaign. It is crucial for you to use available tools such as Google Analytics to analyze the performance of your campaign regularly and make changes whenever required.

Factors that can make website load slow - Soft System Solution

Website with slow loading time leaves a bad impression on visitors. There are few website development mistakes that lead to such problem.
Some of the factors that causes slow webpage download are described below by experts of Soft System Solution-

• Bulky code is one reason for a slow website loading. This is because bulky code is saved in bigger files that take longer time to load. Removing useless whitespace, writing efficient code, and using external CSS makes the code leaner.
• Unoptimized images affect the speed of a website. This is because images with big size, type and quality take time to load, which eventually slows down the website loading time. Therefore, image optimization is important factor to consider while developing a site.
• Widgets in a site are used to make website look attractive. Use of unnecessary widgets harms website loading time. Therefore, useless widgets should be removed so that loading time of the website is not affected.
• Flash does make look a website attractive but it also is a reason behind site slow loading. Developers need to avoid usage of too much flash as it slows the download speed of website and makes it unsuited for mobile devices as well. Therefore, avoid using flash or be sure about the file size.
• Including too many CSS files, HTTP requests, and code also affects the loading of a website. Hence, reducing the HTPP requests by merging all CSS and script files is the only way to improve the website loading speed.

After reading the above reasons of slow loading website, you must have got an idea what makes the website load slow. Get your site optimized from the industry experts, so that they can make all the required changes and make your website flawless.