Issues that can make your website a target of Google Penguin

Google Penguin is an update that works to improve the results that show up in search engine results pages (SERPs). For this purpose, it targets websites that are violating Webmaster Guidelines related to links to other sites. However, many business owners don’t know, what makes their websites the target of Google Penguin.

Here are the top issues that can lead your website to a penalty from this update –

Paid links – According to Google, opting for paid links is included in a bad profile. Paying for links is not considered a good practice. It can make your website the target of this update.

Links from low quality sites – Latest Google updates are focusing on providing better search results to user. For this purpose, they encourage websites with good quality links. But, if you are getting backlinks from a low quality site, it may cause trouble for you. Obtaining backlinks from irrelevant sites is another issue that you must sort.

Issues with anchor tags – Anchor tags are an important part of any website. But keyword rich anchor tags can result into penalty from Penguin.

In the end, you need good quality links in site to recover from the Penguin penalty. But, not all business owners are skilled in this field, which includes aspects like backlinks, keywords etc. Now, the questions, what you should do if your site received a penalty from Google Penguin. Answer is, hire professionals to resolve the issue.

Soft System Solution offers various types of web solutions including Penguin recovery services. Over the years, the firm has served clients from different industries. This IT firm provides services for startups as well as for Fortune 500 companies. Their other services include search engine optimization, PPC, web design & development, iPhone app development, reputation management, CMS, Google Panda recovery and more.

Aspects that make a website design remarkable- Soft System Solution

Web design is an essential part of any website whether it’s commercial, e-commerce, or informational. It comprises of various aspects to represent an idea or a business. But, do you know which aspects make a web design remarkable? What makes a site stand out? Here are some of the major aspects –

Graphics – Graphics are an important part of any web page. Visuals can easily engage visitors with their appeal and message. Images that complement the content on pages, attract visitors’ attention. This is the reason why graphics are a vital part of website design.

Navigation – Visitors should be able to locate menu, links or pages quickly without any confusion or problem. Easy navigation makes looking for information easier for visitors.

Typography – Typography is how people read content on your website. Font should be used in proper size, type and color to complement the whole web page. You should pay attention to each little detail including spacing, paragraphing and more.
User friendly interface – It is essential for your web design to contain a user friendly interface, whether it is achieved by a mobile website or any other way. It is also advised to include search boxes, call to action buttons etc., in website to increase convenience for visitors.

Consistency in design – There should be consistency in the design of all web pages. Variation of design between pages is not considered a good practice.
Excellent user experience – Every web design must provide excellent user experience to visitors. It can be achieved by a combination of good graphic, easy navigation, fast load times of pages and more.

Headquartered in New York, Soft System Solution offers a variety of web solutions including website design, pay per click, search engine optimization, website development, iPhone development, reputation management, content management system services, Panda & Penguin recovery and more. The company is recognized for offering quality web solution to a variety of businesses whether it’s a start-up or a Fortune 500 company.