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Monday, November 30, 2015

Issues that can make your website a target of Google Penguin

Google Penguin is an update that works to improve the results that show up in search engine results pages (SERPs). For this purpose, it targets websites that are violating Webmaster Guidelines related to links to other sites. However, many business owners don’t know, what makes their websites the target of Google Penguin.

Here are the top issues that can lead your website to a penalty from this update –

Paid links – According to Google, opting for paid links is included in a bad profile. Paying for links is not considered a good practice. It can make your website the target of this update.

Links from low quality sites – Latest Google updates are focusing on providing better search results to user. For this purpose, they encourage websites with good quality links. But, if you are getting backlinks from a low quality site, it may cause trouble for you. Obtaining backlinks from irrelevant sites is another issue that you must sort.

Issues with anchor tags – Anchor tags are an important part of any website. But keyword rich anchor tags can result into penalty from Penguin.

In the end, you need good quality links in site to recover from the Penguin penalty. But, not all business owners are skilled in this field, which includes aspects like backlinks, keywords etc. Now, the questions, what you should do if your site received a penalty from Google Penguin. Answer is, hire professionals to resolve the issue.

Soft System Solution offers various types of web solutions including Penguin recovery services. Over the years, the firm has served clients from different industries. This IT firm provides services for startups as well as for Fortune 500 companies. Their other services include search engine optimization, PPC, web design & development, iPhone app development, reputation management, CMS, Google Panda recovery and more.

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