SEO Mistakes that you cannot commit in 2015

Ranking on top in major search engines is the ultimate goal of every website owner. SEO is a great and cost-effective technique used to achieve such desired results. However, it is critically important to know what to avoid in search engine optimization, as it can do more harm than any good.

SoftSystem Solution is a Google certified company that has a skilled team that has discovered not only the major secrets behind successful search engine optimization, but also mistakes that can ruin success of a campaign.

2015 is just around the corner, you must know about the SEO mistakes that you cannot afford to commit anymore.

• Low quality link building
• Article Syndication
• No Fresh Content
• Not combining web master tools or Google Analytics
• Low page load time
• No ALT tags for images
• Not optimizing Meta tags
• Poor Internal Linking
• Ignoring mobile search
• Bad website structure
• Low site maintenance
  
  

Can digital marketing bring fortune for your business?

To make business presence felt in market, it is important to generate credibility, which is only possible by the means of digital marketing.

Here are some tips given by Soft System Solution experts, the best digital marketing company in New York that helps in making business presence felt amongst the mass audience:

1. Create a structured website with a good layout and design
   
   
2. Creativity and innovation is always welcomed. Thus use of various media sources available like picture, videos, and graphics are included to fetch customer’s attention.
   
   
3. Pay attention to content placed on site, which has a major role to play in internet marketing.
   
   
4. Making use of social networking platforms like Facebook, Twitter, LinkedIn, BlogSpot.
   
   
5. Use of Search Engine Optimization techniques to be in the list of top ten Search Engine Result Pages.
   
   
6. Make a smart move for communication with prospective customers by the use email marketing.
   
   
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Authentic SEO services can help you achieve your business goals!

Digital marketing is such a dynamic field, where things change from time to time. Talking from the perspective of Search Engine Optimization (SEO), there are updates in every six months in order to enhance the quality.

SEO – It is a process of managing the ranking of a website on a search engine. The most preferred search engine is Google, which comes up with updates in order to make that quality doesn’t deteriorate at all. The recent Google update was Pigeon, which came into effect in July 2014. SEO is an authenticated, standardized and close to perfect optimizer in today’s time.

It is considered the safest and efficient of all and therefore, one can rely on the services of SEO. The SEO is an important tool in today’s time and a website has direct relations with SEO. The more the ranking a website has on a search engine, the more traffic it is going to have. The maximum traffic allows the possibility of business growing manifolds. Therefore, it is important to maintain and adhere to the standards of Google in every way possible.

Soft System Solution is one of those digital marketing firms that adhere to every standard laid down by Google or the other search engines. This company provides the best SEO services and is number one in the league. Follow us on Google Plus

Google AdWords will replace ‘delete’ option with ‘remove’

Until today whenever a user clicked on the delete option for a campaign from the Google AdWords, it did not actually mean that the campaign was going to be completely vaporized. The history of it never exactly vanished. Actually, it is not possible to delete a campaign from the account, which was one odd thing about AdWords.

The related historical data always remained available. This feature is good for keeping records, but new users often got confused.

That is why Google has now decided to replace the option ‘delete’ with ‘remove’. This new change is going to be effective in two weeks. Google says that the change is intended to help advertisers understand that removed objects will still be available for reference purpose in future, in case required.

Soft System Solution will soon let you know if there were any specific circumstances that led to the introduction of this change after over ten years of AdWords’ existence.  Follow us on Google Plus

Promoted Pins – Pinterest’s new advertisement model

Quite recently, Pinterest had decided to launch its new advertisement unit, ‘Promoted Pins’. This was the time when it was inviting big brands to spend big bucks into being a part of its advertising campaign.

At that time, it had decided to charge up to 1 million dollars per campaign. The whopping amount immediately ruled out small and medium sized brands from promoting themselves via this website.

But now it seems that Pinterest has chosen a different route by starting ‘Promoted Pins’ for more users, that follows a Facebook like structure of online advertisement. Brands can start by picking the pins of their choice, which should be made available against Pinterest searches, followed by targeting the users who would see the ads.

Brands will only have to pay when users click though their website. Pinterest will also provide analytics to track which pins are getting most impressions, repins and clicks.

As Soft System Solution is keeping an eye on the latest happening of Social Media, it is waiting to see how Pinterest’s new advertising model turns out eventually. Follow us on Google Plus

Soft System Solution - The Company with a strong business portfolio

Soft System Solution aims to provide innovative, high quality and cost effective web solutions which meet needs of different businesses. The company has expertise in delivering solutions in website designing and development, digital marketing and mobile application development.

Soft System Solution is a trustworthy name in anything and everything associated with IT industry. The talented designers in the company create appealing websites that compel online users to make clicks on these websites.

Soft System Solution is a New York based company that has a long list of satisfied clients. The company also has a strong portfolio as it has handled various complex projects in different areas such as health care, lawyers, electronic components and many more.

The professionals staffed in the company understand importance of competition in business establishments. The way experts handle competition help clients in giving strong competition to other ventures in the industry.