Some website design methods that may harm a website

Website is a modern way to showcase your business or services. Every small to large scale company in today’s time has a website. Designing a website is a perfect combination of art and science. It needs creativity, visualization from the client's point of view. In addition to this, great technical knowledge to convert the visual designs into actual view. This is all possible if the website design is well managed and an individual has great creativity.

It is important to mention here that there are some of the web design techniques that must be avoided while designing the website or web pages. As this may prove to be harmful to the website or may reduce the SEO valuation. In this blog, we will discuss some of the harmful website designs which degrade the performance of the business.

The first and the most important one is not to copy the others website design as it is. This would be totally against the satisfaction of the client. Moreover, such websites generally rank low in SEO valuations which further result in low traffic. So, it's better to design the website which is totally original.

Using tables in layout- Adding the tables in the layout of a web page makes the website complicated as there are different table characteristics. It is also very difficult to maintain the tables. Readers find it tough to read tables because they require from top to bottom or left to right reading.

Infinite Scrolling- Scrolling is one of the popular designs and generally used across the world. It is mostly used in the e-commerce websites. The scrolling is not made for every type of website. This depends totally on the type and the motive of the website. But it is important to mention that infinite scrolling gives a negative impact on the website.
  
Slow loading- Slow loading, also known as lazy loading. It does not allow content or images to load until users associate with a particular part of the web page. Even with the help of spiders, one can't access the content and it takes a lot of time to open and load a page. This ultimately slows down the traffic rate and spoils the SEO results.

The above-mentioned are some of the web designing hacks which affect your website and business performance. Therefore, it's better to hire an experienced and reliable IT company. Soft System Solution is a well-experienced and trusted IT company provide state-of-the-art web designing and development services.

Soft System Solution offers different types of digital marketing Services

Digital marketing is a kind of marketing of a service(s) or a specific product by using different digital technologies. These technologies are mainly used on the Internet, but also include- display advertising, smartphones, and various other digital methods. In this blog, we will discuss some of the important digital marketing services that are widely used nowadays.

The social media marketing- The social media marketing, commonly known as SMM. It is one of the most basic services under digital marketing with which you can directly connect with the targeted audience and other customers. It covers everything from LinkedIn, and Snapchat, to Facebook. To increase the awareness regarding a product or service, social media marketing is used. It improves the direct website traffic, ranking of the website or a particular product and brand name. It is the best way to increase the sale of a specific product.

Content Marketing- Content marketing is the ultimate part of digital marketing. This service is a perfect combination of business website, SMM, PR, and Search Engine Optimization. You can obtain a great success just by using all these methods together. Through content marketing, you can increase the awareness regarding a product or service provided by the client.  The main aim of the content marketing is to build a trust with dormant customers and becoming a companion rather than a sponsor.

Search Engine Optimization (SEO)- It is a perfect service for optimizing content or different websites so that they show up in search results in search engines such as- Google. On the basis of the keywords and other specific search terms, the search engines pick the websites and arrange them their rank. This means SEO is a method of digital marketing which require a lot of things to do on the same time such as- determining the right keywords or key phrases website content that shows the services or product name in the search results and getting links to this website or content.

Viral Marketing- Viral marketing is an amazing category of digital marketing. It is a way used if you want to make your content viral. It is important to mention here that this service could turn your business into an overnight success. This method is a combination of PR, social media marketing, and content marketing.

Want digital marketing services for your business? Soft System Solution is the best name and a well-renowned IT company in New York that can provide you the expertise and strategy to effectively market your brand name online.

Steps to improve the ranking of an e-commerce website

The SEO world can be intimidating for those who are not aware of it. It is a very difficult and challenging task to set up trust on the new brands in the market where there is already some trusted brands. That is why those having new e-commerce businesses often search something which can improve the ranking of the website.

The Soft System Solution is a trusted, committed, and well-experienced company offers many services that are required to get the website or brand name to the higher level. Some of the steps that you can use to resolve the SEO issues of the e-commerce site on Google are given below-

• Optimization of the website using On-Page SEO- Keyword is one of the important and crucial steps that play an important role in the search engine optimization. It has been seen many times that there is always a shortage of quality keywords research. It is necessary to do extensive keyword search and competitive analysis to find the important terms of the particular business searched by targeted audience. Keywords are the combination of queries associated with the online shopping, annual search terms, search words/phrases related to advertised products, and discounts or other exclusive offers.

• On-Site Optimization of the website is another important part of SEO. By using this, the online store content can be made readable for the search engine crawlers. Under this step, the principal focus is on the knowledge giving things like- URLs, content indentation, tags, pages optimization category, product, sitemaps, and of course the most important one that is headings. The team of Soft System Solution guarantees individual classification of featured products.

• Loading time of Website- It is a major concern which can rate a website low or high. For those who are not aware of this point. Loading time of the website is the time taken by the website to open when somebody searches a product or click a service. It ought to be as low as possible. It mainly depends on the design of the website and development techniques.

• Another method to improve the traffic is to build multiple sources to generate traffic on the specific website. There are a number of techniques that can be used to generate various sources of traffic.

There are many techniques that can be used to improve the ranking of a website or e-commerce website. Soft System Solution focuses on providing the best service to the clients through comprehensive and customized approach.

Content Marketing Tips for 2018

Over the last few years content marketing has transformed itself from something that only a small number of companies invested in to a complete essential for digital marketing strategies.

As per Demand Metric, 90% of business owners used content marketing as a part of marketing strategy and TopRankBlog states B2B marketers spend 39% of their marketing budget on content marketing.  Well, 2018 is going to be even bigger for content marketing. Below given are some of the content marketing tips that can help you be more successful in 2018.

1.       Integrating content marketing & SEO- Content marketing and SEO are no more separate. In fact, content is the most important aspect of your SEO strategy and it can have an enormous impact on how your brand ranks on Google and other search engines. Including articles, videos and other content collateral in your content marketing strategy can give you a lot of SEO benefits so it is important that you plan your SEO and content marketing campaigns concurrently.


2.       Planning marketing campaigns for different stages of customer journey- Often companies missed opportunities to create content that interacts with individuals on different stages of the customer journey. Till now, the content marketing strategy aimed at customers in the final stages of buying process, when they are usually in decision making process. But, research has shown plenty of content such as blogs, case studies, and videos in the first and second stage of customer journey can attract the customer’s attention and convince him in making decision in the last stage of the customer journey.


3.       Growing potential of internet of things content- IoT has created immense opportunities for marketers that go beyond than visual and audio content. IoT items can create different experiences for users.


Need help with your content marketing strategy?

Soft System Solution has an experienced team of content marketers and digital marketing specialists who can custom design content marketing campaigns for your company. To know more about their content marketing and digital marketing services, call: (877) 335-0015.
 

Why is Online Reputation Management Important for Business?

Online reputation management (ORM) is a strategy of monitoring, identifying and influencing your online reputation. An effective reputation management strategy can also give you insights and new opportunities to enhance your brand awareness.

How many of you have up looked at your phone for reviews before heading for shopping or eating out? We bet you all must be nodding your heads right now. Would you ever head to a destination with negative reviews? It would never be your first preference and we are sure you all must be agreeing with us. With digitization, everyone has got access to everything.


Interesting facts about Reputation Management

• Businesses with 1 or 2 stars fail to convert about 90% of their prospective customers. One extra star can actually get you thousands of dollars.
• 64% of people trust search engines results for research. In fact internet is the primary source for general business information, news or to confirm any reviews about a person or a business.
• 91% of North American consumers read online reviews to learn about a business. Most of the consumers check brand reviews on Yelp, Google and customer feedback to determine whether the product or brand is reliable or not.
• 60% of consumers say negative reviews about a brand have actually turned them away, which means huge loss to the companies
• 74% consumers trust a company if they read positive reviews about it online. Consumers have become smart enough to differentiate the real reviews from fake reviews, and they trust a recent review more than an old review.
• Wikipedia ranks on the front page for more than 50% of all keywords because it is one of the most trusted and frequently visited website. An effective reputation strategy would always have a Wikipedia page in its plan.
• Social recruiting has grown more than 54% and recruiters find it as one of the most reliable method to find qualified candidates.
• 69% of candidates would turn down an offer from a company who has reputation problems
• 87% of people do comparative shopping for every single purchase they make

Above facts clearly state how important online reputation management is for any company. You can skyrocket your business and its sales by reaching your target audience across different channels. Soft System Solution is a leading reputation management company in New York that has helped several businesses boost their sales with an effective reputation management strategy.