Over the last few years content marketing has transformed itself from something that only a small number of companies invested in to a complete essential for digital marketing strategies.
As per Demand Metric, 90% of business owners used content marketing as a part of marketing strategy and TopRankBlog states B2B marketers spend 39% of their marketing budget on content marketing. Well, 2018 is going to be even bigger for content marketing. Below given are some of the content marketing tips that can help you be more successful in 2018.
1. Integrating content marketing & SEO- Content marketing and SEO are no more separate. In fact, content is the most important aspect of your SEO strategy and it can have an enormous impact on how your brand ranks on Google and other search engines. Including articles, videos and other content collateral in your content marketing strategy can give you a lot of SEO benefits so it is important that you plan your SEO and content marketing campaigns concurrently.
2. Planning marketing campaigns for different stages of customer journey- Often companies missed opportunities to create content that interacts with individuals on different stages of the customer journey. Till now, the content marketing strategy aimed at customers in the final stages of buying process, when they are usually in decision making process. But, research has shown plenty of content such as blogs, case studies, and videos in the first and second stage of customer journey can attract the customer’s attention and convince him in making decision in the last stage of the customer journey.
3. Growing potential of internet of things content- IoT has created immense opportunities for marketers that go beyond than visual and audio content. IoT items can create different experiences for users.
Need help with your content marketing strategy?
As per Demand Metric, 90% of business owners used content marketing as a part of marketing strategy and TopRankBlog states B2B marketers spend 39% of their marketing budget on content marketing. Well, 2018 is going to be even bigger for content marketing. Below given are some of the content marketing tips that can help you be more successful in 2018.
1. Integrating content marketing & SEO- Content marketing and SEO are no more separate. In fact, content is the most important aspect of your SEO strategy and it can have an enormous impact on how your brand ranks on Google and other search engines. Including articles, videos and other content collateral in your content marketing strategy can give you a lot of SEO benefits so it is important that you plan your SEO and content marketing campaigns concurrently.
2. Planning marketing campaigns for different stages of customer journey- Often companies missed opportunities to create content that interacts with individuals on different stages of the customer journey. Till now, the content marketing strategy aimed at customers in the final stages of buying process, when they are usually in decision making process. But, research has shown plenty of content such as blogs, case studies, and videos in the first and second stage of customer journey can attract the customer’s attention and convince him in making decision in the last stage of the customer journey.
3. Growing potential of internet of things content- IoT has created immense opportunities for marketers that go beyond than visual and audio content. IoT items can create different experiences for users.
Need help with your content marketing strategy?
Soft System Solution has an experienced team of content marketers and digital marketing specialists who can custom design content marketing campaigns for your company. To know more about their content marketing and digital marketing services, call: (877) 335-0015.
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