Tips To Consider For Effective Banner Design- Soft System Solution

Web banner ads are one of the best ways of online marketing and is used to send a specific message to a wide audience. They are affordable and effective tools for creating brand awareness and a number of designs can be utilized to relay the ads. A web banner is something that people relate with the brand after looking at it. 

Make sure that the banner designing professionals incorporate the following benchmarks that must be in your ad banner:

TYPOGRAPHY AND GRAPHICS:

The typeface of the banner and the pictures that are put in should complement each other. The picture can be simple icons, or something fun. The typeface can be experimented to create something unique, both the graphics and typography work together to create a sophisticated banner.

STANDARD SIZES:

The standard sizes of the banner should be 336×280, 300×250, 728×90 and 160×600. Apart from the standard sizes, the space bought on the web pages also is the deciding factor for the size of the banner. This space is mostly on the main homepage of the website.

FORMAT OF THE FILE:

Either Adobe Illustrator, Flash and Photoshop are used to create the web banners. The flash banner however, is not supported in every device, so better avoid it. .PNG, .GIF and .JPG formats are the commonly used formats for the and banners.

DEFINED FRAME:

The frame if designed in a clear defined frame attracts eyes to its contents more than the banner without a border. You can use gray or black border to make it pop out. The other things to consider are the layout and colors of the webpage. It should blend in yet still stand out enough to catch the eyes of its viewers.

BOLD COLORS:

The rich primary colors are popular choices for ad banners as they are eye catchy. Ensure that the color is bright but not sharp enough to strain the eyes. It will pop out and grab the attention of the viewers. You can use contrasting colors for the background and the text message of the banner.

If designed properly, the ad banner can act as a successful online marketing agent which is cost friendly and yet effective in achieving the desired results.

Soft System Solution is an IT Company offering Banner design services. Their extensive experience is backed up by the sophisticated tools they use for designing and has created a distinct benchmark in this industry over the years.