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Thursday, April 7, 2016

5 Stages Of Online Reputation Management- Soft System Solution

Online reputation management has become a critical component for many corporate companies over the years. What is being said online can have a major influence on what others think about you and your company. This is why for any business's future success, reputation is the most important factor.


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As a business owner, you should know the prospective stages in an online reputation strategy, to protect your brand from negative influences. The five stages involved in ORM are discussed below.

Research: In the research phase, reputation management identifies the top search phrases related to a company. These include variations on names, key titles or services, and other phrases that relates to the customers. ORM plays a big part in achieving good search results page too.


Web development: In this stage, an online reputation management firm builds websites, social media profiles, and works on existing blogs etc. Their services usually include:

• Business’s website

• Blogs

• Social media profiles

• Image sharing profiles

• Video profiles

Content: Content is the most important part of online management services. Content campaign includes brainstorming and a perfect plan that includes

• Blog posts

• Social posts

• External articles with positive information

• Press releases

Publishing: The next stage is publishing that will keep the reputation management train running on time.

Promotion: Promotion is the key to the online reputation management process. Through promotion, a company reaches the reader whether through blogs, personal website or social media.

A reputed IT company like Soft System Solution, maintains the aspects of ORM as well as the online reputation of your business.

Soft System Solution is a trusted IT company that provides top web services to all of its clients. The company provides top quality web solutions, for any type of clients, including web design & development, mobile app design & development, and digital marketing.

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