Logo design is a basic tool of any company to establish their brand identity. The specific design that a brand wants to be distinguished by, is created keeping in mind various critical factors. Hiring a logo designer can help you a long way in getting an effective logo design. The main aspect about any logo is that it should be memorable enough to easily catch the attention of the audience and get sustained in their minds. Logo of any brand is something that lasts for ages. Following are some benchmarks that your logo should have:
COLORS:
The colors of logo is an important factor. The full color digital graphic is usually an ideal option.
- The coloring should be minimized and avoid shading as much as you. That way there will be less chance of any problems.
- The logo should be created with no more than couple of colors. That would save the run charge per color.
- The digital printing is an expensive affair. The more colors you have, more the cost of the logo designing would increase.’
- Avoid shading of colors as the non-digital printing apps cannot print them. The colors should be solid without fading into other color.
- The shaded or custom colors are always charged extra fees. The standard colors such as red, dark green, black, navy and yellow are available in all printers.
SIZE:
- The text on the logo should be very small. The small text usually tends to disappear when it is printed.
- The logo of your brand should be made in a cleverly in a way if it is shrunk, then the design or the text doesn't get affected. It should be visible clearly at least ill the one inch of its size.
Soft System Solution is an IT company which offers creative logo designing services. Their in house expert logo designers provide unique solutions as per requirement of their clients. Over the years, they have established a reputation with their excellent work for clients of different industries.
